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Beating the competition on Google is easier than ever, if you know a couple simple rules. Rule number one is “Link like a pro to win Google’s top spots.” Rule number two is “Focus 90% of your time and effort on Rule number 1.” It really is that important.

But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article you won’t need to worry about endless trial and error. We have a simple and repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let’s take a look at the linking strategies that Google will give you the most credit for…

Link Strategy 1: Reap the Most Benefit from Anchor Text

You probably already know that anchor text is the clickable word or words that make up a hyperlink. But what you may not yet fully realize is just how powerful anchor text is. Want to see for yourself? Try a simple experiment…

Go to http://www.Google.com and search for “click here” (without quotes.) Did you get a link for Adobe Acrobat Reader at number 1? Why is that? Check out the page. They have no mention of “click here” anywhere on the page or in the META tags.

So why does it rank number 1 on Google for “click here”? It’s all thanks to anchor text. More specifically, it’s because of the countless pages that have “click here” as anchor text that links to Adobe’s Acrobat Reader download page.

Did you notice how many competing pages there are for “click here” on Google? Almost Two Billion! Anchor text is extremely important. Here are a few rules of thumb to get the most from yours…

A.) Use your three most important keywords for your anchor text. Specifically, your most important word 60% of the time; your second most important keyword 25% and your third keyword 15%. Remember that is for each page you link to (every page should focus on 2 to 3 keywords.)

B.) Use “long tail” keywords when appropriate (3 or more words in the keyword phrase.)

C.) If your anchor text is part of a paragraph, like a signature block, make certain the surrounding text is optimized for the keyword you want or close variations. Be sure that text varies as much as possible. You want to have plenty of versions of the surrounding text block so Google doesn’t ding it as duplicate content.

Link Strategy 2: Make Your Target URLs Laser Accurate

URL accuracy, or format consistency, is extremely important. Make certain you use the exact same URL string whenever you request a link. Even though a URL link beginning with “http” or “www” (or both) might resolve to the same webpage, Google sees them as different destinations.

Want to see for yourself? Go back to Google.com and enter “Links: http://” (without quotes) followed by www… any domain name you want. This shows you the inbound links for that specific domain.

OK, easy enough. Jot down the number of links. Now try it again WITHOUT the “www.” And record the number of links. Now try it a third time with the “www” but NOT the http://”. Are you getting different numbers? This is because Google sees them as different link destinations.

Link Strategy 3: Go Beyond Reciprocal Linking

Reciprocal links just aren’t enough any more. Google now discounts the importance of simple link swaps so reciprocal links alone will not do the trick like they used to. But don’t worry, with a little time or money or both, you can have the best links imaginable.

The two fastest and least expensive ways are by submitting your site to directories or paying a link service, but NOT a reciprocal linking service. Let’s start with directories…

But before we do, there are two downsides to links from directories that I need to mention. First, Google has been discounting directory links over the past few months. Second, some directories charge a fee to get listed (for example Yahoo charges $299 per year!)

But don’t despair. Links from directories may not be all they used to, but they still help your SEO efforts. There is a great page I like to visit that has all the most important directories listed, along with links to the site, GRP (Google PageRank rating), cost (if any) and more; http://www.strongestlinks.com/directories.php

You can click on the column headings to sort by any category you want. This makes finding the freebies, or top GPR sites quick and easy. This site also appears to have some sort of paid membership available but I just use the free link above and it does all I need and more.

Important Note: There is a third possible risk that comes from link farms, which are sometimes very similar to certain link services. That risk is having too many inbound links coming from a single IP range (Internet Protocol address.) Google HATES this and will discount all these links, or worse.

As for reciprocal linking services, I recommend you avoid them like the plague. However there is a nice solution called “3 way linking” that still allows you the set it and forget it option. Here’s one service I’ve had great results with…

3WayLinker.com (http://www.3WayLinker.com) does not link sites back to each other reciprocally. Instead it creates a series of one way links that are counted purely as inbound links by Google. Even more it helps eliminate duplicate content in your link text and makes sure all inbound links are from a wide range of IP addresses.

Here’s how it works… Site “A” links to site “B”. Site “B” links to site “C”. And then site “C” links to site “A”. So each is a true one way link. This also gives the system more options regarding which sites form a team. With reciprocal links, if both sites use the same hosting provider, there is a very high chance you will be linked within the same IP range. With three way linking this problem is eliminated.

So to recap,
1.) Get the most out of your anchor text;
2.) Be very consistent with your link URL, and
3.) Do more than just reciprocal linking.

Now go get that top spot you’ve been after!

Search engine optimization specialist Mike Small has been helping large and small businesses get the top spots on Google, Yahoo, MSN and others since 1998. In addition to owning a successful SEO service, Mike is also the founder and main editor of SEOpartner.com, an SEO blog with hundreds of pages of helpful insight to get your site to the top of the world’s top search engines.

Beating the competition on Google is easier than ever, if you know a couple simple rules. Rule number one is “Link like a pro to win Google’s top spots.” Rule number two is “Focus 90% of your time and effort on Rule number 1.” It really is that important.

But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article you won’t need to worry about endless trial and error. We have a simple and repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let’s take a look at the linking strategies that Google will give you the most credit for…

Link Strategy 1: Reap the Most Benefit from Anchor Text

You probably already know that anchor text is the clickable word or words that make up a hyperlink. But what you may not yet fully realize is just how powerful anchor text is. Want to see for yourself? Try a simple experiment…

Go to http://www.Google.com and search for “click here” (without quotes.) Did you get a link for Adobe Acrobat Reader at number 1? Why is that? Check out the page. They have no mention of “click here” anywhere on the page or in the META tags.

So why does it rank number 1 on Google for “click here”? It’s all thanks to anchor text. More specifically, it’s because of the countless pages that have “click here” as anchor text that links to Adobe’s Acrobat Reader download page.

Did you notice how many competing pages there are for “click here” on Google? Almost Two Billion! Anchor text is extremely important. Here are a few rules of thumb to get the most from yours…

A.) Use your three most important keywords for your anchor text. Specifically, your most important word 60% of the time; your second most important keyword 25% and your third keyword 15%. Remember that is for each page you link to (every page should focus on 2 to 3 keywords.)

B.) Use “long tail” keywords when appropriate (3 or more words in the keyword phrase.)

C.) If your anchor text is part of a paragraph, like a signature block, make certain the surrounding text is optimized for the keyword you want or close variations. Be sure that text varies as much as possible. You want to have plenty of versions of the surrounding text block so Google doesn’t ding it as duplicate content.

Link Strategy 2: Make Your Target URLs Laser Accurate

URL accuracy, or format consistency, is extremely important. Make certain you use the exact same URL string whenever you request a link. Even though a URL link beginning with “http” or “www” (or both) might resolve to the same webpage, Google sees them as different destinations.

Want to see for yourself? Go back to Google.com and enter “Links: http://” (without quotes) followed by www… any domain name you want. This shows you the inbound links for that specific domain.

OK, easy enough. Jot down the number of links. Now try it again WITHOUT the “www.” And record the number of links. Now try it a third time with the “www” but NOT the http://”. Are you getting different numbers? This is because Google sees them as different link destinations.

Link Strategy 3: Go Beyond Reciprocal Linking

Reciprocal links just aren’t enough any more. Google now discounts the importance of simple link swaps so reciprocal links alone will not do the trick like they used to. But don’t worry, with a little time or money or both, you can have the best links imaginable.

The two fastest and least expensive ways are by submitting your site to directories or paying a link service, but NOT a reciprocal linking service. Let’s start with directories…

But before we do, there are two downsides to links from directories that I need to mention. First, Google has been discounting directory links over the past few months. Second, some directories charge a fee to get listed (for example Yahoo charges $299 per year!)

But don’t despair. Links from directories may not be all they used to, but they still help your SEO efforts. There is a great page I like to visit that has all the most important directories listed, along with links to the site, GRP (Google PageRank rating), cost (if any) and more; http://www.strongestlinks.com/directories.php

You can click on the column headings to sort by any category you want. This makes finding the freebies, or top GPR sites quick and easy. This site also appears to have some sort of paid membership available but I just use the free link above and it does all I need and more.

Important Note: There is a third possible risk that comes from link farms, which are sometimes very similar to certain link services. That risk is having too many inbound links coming from a single IP range (Internet Protocol address.) Google HATES this and will discount all these links, or worse.

As for reciprocal linking services, I recommend you avoid them like the plague. However there is a nice solution called “3 way linking” that still allows you the set it and forget it option. Here’s one service I’ve had great results with…

3WayLinker.com (http://www.3WayLinker.com) does not link sites back to each other reciprocally. Instead it creates a series of one way links that are counted purely as inbound links by Google. Even more it helps eliminate duplicate content in your link text and makes sure all inbound links are from a wide range of IP addresses.

Here’s how it works… Site “A” links to site “B”. Site “B” links to site “C”. And then site “C” links to site “A”. So each is a true one way link. This also gives the system more options regarding which sites form a team. With reciprocal links, if both sites use the same hosting provider, there is a very high chance you will be linked within the same IP range. With three way linking this problem is eliminated.

So to recap,
1.) Get the most out of your anchor text;
2.) Be very consistent with your link URL, and
3.) Do more than just reciprocal linking.

Now go get that top spot you’ve been after!

Search engine optimization specialist Mike Small has been helping large and small businesses get the top spots on Google, Yahoo, MSN and others since 1998. In addition to owning a successful SEO service, Mike is also the founder and main editor of SEOpartner.com, an SEO blog with hundreds of pages of helpful insight to get your site to the top of the world’s top search engines.

If you are looking to build an affiliate marketing business online, then the chances are you are seeking a guide or program to help you set up your campaigns effectively. There are many programs offered, and if you want to be a successful and wealthy affiliate you must check out some reviews before choosing a package. Some are outright scams; others just do not deliver value for money. This article will look at some of the points you should be looking for in any wealthy affiliate reviews. Therefore, the following is a list of what to look for when seeking affiliate marketing training.


1)Training at all levels.


At the beginning you need a well-organized training program to guide you on your journey to becoming a wealthy affiliate. The internet is always changing so you need a program that will not only give you the basic training in affiliate marketing techniques but will also will keep you up to speed on the evolving world of internet business.


2) Personal coaching.


Any really support good program will offer personal coaching with proven marketing experts. Nearly all affiliate marketers get stuck at some point. What they then need is someone with experience to come in with a fresh eye and tell them how to tweak their campaigns to make them effective. So when you are assessing wealthy affiliate reviews make sure that a degree of one-on-one coaching is included in the package.


3) An active forum.


Any program or affiliate marketing membership site you join should have an active private forum. Ideally it should have veterans interacting with newcomers in a positive and dynamic environment where no one is made to feel stupid. Such a forum has a number of benefits. It can be a great morale booster. If you have a bad day and hit a stumbling block you can go over to the forum and get practical advice and encouragement from the members. The forum will also keep you up to speed on the next big thing coming up in the internet marketing world. This is vital because the internet is changing all the time and you can’t afford to be left behind.


4) A good affiliate program.


If the program you join works for you then why not tell other people about it, get paid commission on the newcomers you recruit and cover the cost of your membership? When you are looking at wealthy affiliate reviews check that there is a well-supported affiliate program attached to any membership package you are considering. Such an affiliate package might include ready-made feeder websites, pre-prepared pay-per- click ads and recommended keywords, as well as plenty of promotional hints and tips.


This set of criteria should guide you when making a decision to join an affiliate marketing program. While there are many programs out there, the best ones have comprehensive training, personal support, an active forum, and an excellent affiliate program.

One program that meets this criteria is Wealthy Affiliate. For more on this program, read Wealthy Affiliate Reviews.

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