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Google Adwords Optimization – the secret technique to supercharge your marketing

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Home Page > Marketing > International Marketing > Google Adwords Optimization – the secret technique to supercharge your marketing

Google Adwords Optimization – the secret technique to supercharge your marketing

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Google Adwords Optimization is a technique which could enable you to supercharge your internet marketing. Amazingly this statement applies equally whether or not you are using Google Adwords in your promotions.

You see, Google Adwords are quite simply keywords. For anyone building an Adwords campaign, a critical element of the the process is the researching and identification of a list of keywords which will untimately become the context within which the advertisement is displayed. So, whether you want to use Google Adwords or any other Pay Per Click(PPC) program, or not, careful research of the keywords, or Google Adwords Optimization as we call it, is absolutely critical to your success.

PPC programs like Google Adwords should be considered a shortcut. A quick and easy way to get onto page 1 or 2 of the Search Engine Results Page(SERP). The concept being, by being present on one of these pages allows you to capture the lions share of the traffic that the SERP generates. But remember you are paying for this service and you will go on paying for it as long as your ad is clicked, so it could become expensive. But, think for a minute about your own use of search engines, how often you click on PPC ads, as compared to how often you would click on the natural, or organic results? So although the PPC program will get you in front of people, it doesn’t guarantee that your advert will be clicked. Interestingly there seems to be little research into this aspect of the SERPs. There is more research into our use of the organic results, apparantly on average 20% of users will click on the top organic result. So, if a keywords has 100,000 searches a month, around 20,000 of them will land on the page which is ranked at number #1

So, clearly, whether you are planning to pay to get onto page 1 of whether you want to get there through your own efforts – the Keyword/Adwords you select are massively important.

So, What Makes a Good Keyword/Adword ?

A good Adword/Keyword will contribute traffic to your you web-site, so clearly every Adword/Keyword should be specifically relevant to you website. However there are a number of aspects which are relatively generic. What you are looking for is ‘high volume, low competition’ – sound impossible doesn’t it.

‘High Volume’ relates to the number of searches made, however, here you have to be a little careful, clearly if a keyword has millions of searches in a month, it is likely to be targetted by the big marketers, who have massive budgets available to them and are quite happy and prepared to spend them by overbidding to secure the ‘Big’ keywords. If you are one of these ‘Big Marketers’, then good luck to you. If, on the other hand you would like to genrate traffic at very low cost (or even FREE), then what follows maybe of interest. Rather than targetting a keyword which has say 2,000,000 searches a month, it would be much better to target a number of smaller keywords each with say around 100,000 searches. Why? simply because these ‘smaller’ keywords are going to be much, much easier to dominate. lets say you have identified a keyword phrase which has 100,000 monthly searches and you are able to get 2 or even 3 entries on page1 with the highest being #1, on this basis, you would be able to realistically expect to acheive around 25,000 – 30,000 visits to your web-site. So if you could repeat this 10 times – suddennly you are looking at 300,000 visitors to your web-site. Imagine for a moment the impact this would have on your business. So, how do we find these Adwords/Keywords? quite simply through the process of research.

Identifying the keywords. Google’s own keyword tools give you the capabilty to do this – simply type ‘Keyword Tool’ into Google and then click on the relevant link to open the Google Adwords Keyword tool. This interface allows you to enter a keyword and it will provide you with a list of similar keywords, with global and locally monthly estimated searches. At this stage always start with a relatively generic keyword and then look through the list returned – you are looking for keyword phrases (usually three or more words) with a global search level of around 100,000. Build a list of say 20 Adword/Keywords phrases

‘Low Competition’ – relates to the numbers of web-sites out there that a specifically targetting your selected keyword well. The first step is to identify howmany web-sites are targetting the keyword it self. Google itself can help you here enter your first keyword and press search. Lets say for example that your Keyword is ‘Google Adwords Keywords’ initially just simply enter the words (without any inverted commas) and you will get a 5,910,000 results, so according to google there are 5,910,000 webpage contains that target any of these three words – in other words they contain ‘Google’ or ‘Adwords’ or ‘Keywords’ as mentioned previously, this would be very difficult to dominate – however, if you go back to google and enter the phrase with inverted commas around it like so – “Google Adwords Keywords” the result drops to 36,100 – this is obviously a lot easier to dominate!

Okay now we have established that less than 0.6% of the webpages are specifically targetting the Adwords/Keyword, the next step is to investigate how well the best of them are targetting your phrase….again this can be found out quite simply. Go back to your first page and look closely at the top entries….

You want to find that your Adwords/Keyword is
1. Exact phrase is rarely found in the extreme right of domains shown
2. Exact Phrase is rarely found in the extreme right of the titles shown
3. Exact phrase is rarely found in the anchor text
4. No page with a page rank higher that 4 in the top three results
5. No page with a page rank higher than 6 in the top ten results

Once you have established that your Adword/Keyword fulfils these criteria, you know that you have found and optimized an Adword/keyword which given time will deliver significant volumes of quality traffic to your web-site and better yet, if you then go on to optimise you web-site using what you have learnt you will be able to rely on ongoing ‘free’ web-traffic to web-site.

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Home Page > Internet > SEO > The secret weapon of successful SEO Service Sydney web marketing Company

The secret weapon of successful SEO Service Sydney web marketing Company

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SEO Company Sydney – Did you know that 75 percent of the Internet users trust search engines to get answers to their queries? If you were only relying on traditional marketing, you would be forfeiting a major chunk of the market that can be tapped through online media.

SEO Company Sydney is a Australia based top SEO Servcies company, our best SEO Experts can help you with your ranking in noted search engines. Our SEO services include Search engine marketing which in turn include SEO, SMO, pay per click, email marketing, Call us or write to our SEO experts at anytime to specify your needs, online aspirations, and goals on natural or organic SEO marketing. We are on the way to become the best seo company which provide affrodable best top SEO services to small to medium customers.

 

Useful Tools

There are tools which notify the webmaster as to what new SEO-related technologies have come up in the market. It provides what changes have taken place in the content, and what’s going on in the website. Search engine algorithm data, instant site map generation, and collating different data to create a systematic database, are also some of the features of the SEO tools.

 

Often, links are generated, backlinks are created, and keywords are added and edited. These changes are reflected in the specialized tool. You would also get an insight data, such as estimated average CPC, Google Search Volume, Estimated cost per day, and estimated clicks per day. No wonder you have a formidable weapon with you to deal with the tough competition in SEO.

 

Video Optimisation

Although quite new in the world of optimization, video optimisation has already created a flutter as one of the secret weapons that comes in handy when users want to view a particular popular video instantly and for free. This concept is especially helpful in industrial or machineries industry where videos are needed to mainly demonstrate the processes, functions of a system, or hands-on working of a tool.

 

Videos that are optimised for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.

 

Optimised Press Releases

Optimised press releases make or break an online business. If well-written, it can offer a commanding position to the website in the online world and also create strong brand awareness. If distributed correctly, a good press release with embedded videos can invite huge traffic to the website. It is a secret weapon that many web masters don’t really know.

 

Social Media Networking

With rise in specialised networks, web marketing through SEO means has never been the same as before. Social media networking sites helps in visibility, authority, awareness, etc to increase ethically strong web marketing. And, any SEO expert would first point out this technique as one of the strong weapons for SEO Services.

 

All in all, if you can adopt new technologies and ideas to shape it with the optimising effort, you have gained a secret weapon for web marketing success.

 

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For more information, please visit us at: SEO Sydney, an avid group of SEO experts from Sydney.

 

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SEO Company Sydneyl

Internet>
SEOl
Jul 02, 2010

SEO Services – Get a Top Rank in Search Engines that is also Long-Lasting

Search Engine Optimization (SEO) is a prestigious but time consuming technique where the website is tweaked with search engine-friendly programs, codes, content, and graphics to make it top ranked in important search engines.

By:
SEO Company Sydneyl

Internet>
SEOl
Jul 01, 2010
lViews: 126

Finding the Right SEO Company for your Business

If you don’t have a formidable online presence you are missing on a large part of the market segment. Having a website is not the only task required for a tough web presence. Your website has to be popular to attract a good chunk of the traffic. The best way to do this is to make it optimized for search engines.

By:
SEO Company Sydneyl

Internet>
Internet Marketingl
Jun 25, 2010

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