Posts Tagged ‘Principles’
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tool…
Buy Principles of Internet Marketing: New Tools and Methods for Web Developers at Amazon
Review
A fun read that incorporates lots of great insights about the Internet and marketing. — Ellen Siminoff, Vice President of Business Development, Yahoo!After considering dozens of books, John Little and I chose only one book, Ward Hanson’s, as the required text for our course on Electronic Commerce and Marketing. Hanson’s combination of rigor and relevance make it a natural choice for any executive or student interested in truly mastering this new discipline. — Prof…
Buy Principles of Internet Marketing at Amazon



