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AdWords Performance Tracking – An Important Part of AdWords Management
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Home Page > Internet > Internet Marketing > AdWords Performance Tracking – An Important Part of AdWords Management
AdWords Performance Tracking – An Important Part of AdWords Management
Posted: Oct 09, 2009 |Comments: 0
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AdWords management is incomplete without tracking the performance of AdWords marketing campaign launched by you. Find out information about how to keep track of the AdWords performance for clean AdWords management.
Investing in AdWords marketing campaign is one of the best strategies to expose your website to targeted audiences. However, it is important to manage the AdWords campaign and one of the important aspects of AdWords management is to keep the track of AdWords performance in different possible ways. By opting for various AdWords performance tracking methods, one can add value to AdWords management for bringing in right modifications. Here are few tips to help you in this direction.
Conversion Tracking
Google offers a free AdWords performance measurement tool in the form of conversion tracking. In a general sense, conversion tracking refers to the number of customers an ad brings for the business. One can learn to monitor the conversion tracking during the AdWords training program. By keeping track of the number of conversions, one can give higher priority to the ads that have been capable of adding good number of customers to the business.
Keywords Tracking
Keywords play significant role in enhancing the success rate of AdWords marketing campaigns. As it is important to target different keywords and phrases, it is equally important to track the performance of each keyword. By evaluating the performance of each keyword, you can make more use of those keywords that have been repeatedly used by the customers to visit your website and make a purchase.
Views Per Important Pages
Keep track of the pages of your website that are more frequently visited by the visitors through AdWords campaigns than other pages. This will help you to make the regularly visited pages more useful for the visitors. At the same time, this will help you to improve other pages of the website so that they can also be made more visible through AdWords ads.
Some Other Useful Tips
You can also create and track the pages like ‘Thanks for your purchase’ and ‘Thanks for contacting us’ to keep track of how many visitors contacted you through AdWords ads.
An AdWords tracking page can also be created for the users who sign-up with your websites or the newsletter subscription service.
By following above-mentioned AdWords tracking methods, one can actually keep track of the most important entity and that is returns on investment in AdWords.
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Google AdWords Basics Part Two – Writing Ads in AdWords
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Home Page > Marketing > Marketing Tips > Google AdWords Basics Part Two – Writing Ads in AdWords
Google AdWords Basics Part Two – Writing Ads in AdWords
Posted: Jun 01, 2009 |Comments: 0
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INTRODUCTION
This article discusses exactly how to use AdWords, i.e. how to create ads and how to optimize them for AdWords. All the information herein is pertinent only to Google AdWords, and not necessarily to other Pay Per Click (PPC) advertisers such as Yahoo or MSN. I do all my current advertising with Google AdWords, because Google rewards you for providing relevant content, i.e. the more you know what you’re doing, and the higher the relevance of the ads you place, the cheaper Google will allow you to advertise for. If you know what you’re doing, Google is the place to advertise.
HOW ADWORDS WORKS
For anyone who doesn’t know the very basics of how Google AdWords works, I will explain (for technical aspects and common AdWords terms, see my other AdWords Basics article). You, the user, place an ad with Google. You write out a few short lines of what you’re promoting, specify your keywords, and link your ad to the page you want to send people to. Google places this ad on the right hand side of its page when someone searches for your keyword. If you have no idea what I’m talking about when I say “keyword”, read my article “Keyword Analysis (Search Engine Optimization) In Internet Marketing” which explains the basics. Essentially though, a keyword is a word or phrase being searched for on Google which will trigger your ad to appear.
NOTE: In “Keyword Analysis (Search Engine Optimization) In Internet Marketing” I write about keywords pertaining to organic listings (“organic” means the listings which or not paid for, i.e. the results directly under your search, not the ones on the right side of the page on Google). The basics of keyword analysis is the same here, but the section where I talk about determining your competition for each keyword is irrelevant, because there I am talking about your competition for organic listings, not in the paid listings, so ignore that part.
HOW TO WRITE AN AD
So, let’s begin with an example of a simple ad in AdWords. Let’s say you want to sell guitars. First, create a Campaign in AdWords called “Guitar”. The title of the Campaign is not super important, but at least make it something related to what you’re selling. Next you want to title your Ad Group. The title of the Ad Group is very important, and is relevant to all the keywords you’re going to add to your Ad Group. Your Ad Group title is important, because it will be the base keyword for all your keywords. To explain, let’s say I want to sell Gibson guitars. My Ad Group title will be “Gibson Guitars”, and every keyword that I now add to this Ad Group will contain the words “gibson guitars”. This is because as I said above, you will do better with Google Adwords if your ads are relevant. For your ads to be relevant, you want your Ad Group title in the title of your actual ad. If all of your keywords contain your Ad Group title, then at least part of each keyword will be in your actual ad title. This is very important to Google. Your relevance will go way up in Google’s eyes if the term that a person is searching for is in your ad title. For more on relevancy in AdWords, see the section “Click Through Rate” in my other AdWords Basics article.
So let’s go to the free WordTracker tool at http://freekeywords.wordtracker.com/ (again, I would recommend reading “Keyword Analysis (Search Engine Optimization) In Internet Marketing” for further information on this). Type “guibson guitars” in and click search. Now the keywords you choose are going to depend on exactly what you’re selling; obviously if you’re only selling electric guitars, you don’t want “gibson acoustic guitars” as one of your keywords, this is just going to waste your money. Go through the Wordtracker list, and add as many terms as you can that you think are relevant. I would recommend putting your keywords in your list twice, once in square brackets like this [keyword], and once in quotes like this “keyword”. If your keyword is in square brackets, your ad will only be triggered if someone types in exactly what you have within the square brackets, in that exact order. If your keyword is in quotes, your ad will be triggered if any phrase is searched for containing your keyword, in the same order in which you entered it. For example, if your keyword was “electric gibson guitars”, your ad would be triggered if “buy electric gibson guitars” was searched for. However, if “electric gibson black guitars” was searched for, then your ad would not be triggered.
I would recommend also entering your keyword without quotes or brackets, because this can trigger your ad for any phrase entered that contains your keyword. For example, if your keyword was “electric Gibson guitars”, your keyword could be triggered by a search for “I want to buy gibson black electric guitar”. You have to be very careful with this however, because you don’t want your ad to be triggered for irrelevant searches. For example, you don’t want your ad triggered for “pictures of electric gibson guitars”, because this would just serve to lower your CTR. This is where negative keywords come in very useful. I have written an additional article on negative keywords called “Google AdWords Basics Part Three – Negative Keywords”, which I would recommend reading. Again, for more on relevancy with AdWords, see the section “Click Through Rate” in my other AdWords Basics article.
Google allows three lines for your to type for your ad. Your first line will be for your ad title, and should always contain your Ad Group title, and hence at least of part of your keyword (to increase your relevancy). The second and third lines are completely up to you to decide what to write. Perry Marshall suggests however that your second line be a benefit of your product, and your third line be a feature of your product. An example of a benefit could be “Gibsons Make You A Better Player” or “The Guitars The Pros Use”, while a feature could be “Rosewood And Maple Fretboards” or “Over 100 Models To Choose From”.
OPTIMIZING YOUR ADS
You should also always split-test your ads. The smallest change could dramatically change your CTR (for more on CTR, see the section “Click Through Rate” in my other AdWords Basics post). To split-test ads, go to your Ad Group, then Ad Variations, then Create New Ad. You will create an ad that is very similar to your first ad, but with some slight difference. For example, if your title is “Electric Gibson Guitars”, try changing it to “New Electric Gibson Guitars” or “Great Electric Gibson Guitar Models”. You could also try reversing your second and third lines, or changing their wording too. You will run the two ads at the same time, and Google will show you which ad performs better. When you have sufficient data to decide which is the better-performing ad, delete the lower-performing ad and create a new ad variation to test against the better-performing ad. This way you can constantly increase your CTR. Only change one variable at a time however, otherwise you won’t know why your new ad is performing better than the old one. This may seem tedious, but it has been proven that minor changes can sometimes make a huge different in your CTR.
CONCLUSION
This is the very basics of AdWords. I would highly recommend Perry Marshall’s Definitive Guide to Google AdWords to get more detail on the topics I’ve covered here. It is a document you will have to pay for, but it is worth it.
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Can anybody tell me the affiliate products which can be sold using Google adwords?
In the vedio maverickmoneymakers he talks about adding the copyright symble to attracte buyers but said it was alright with google didnt sound right do you know of what iam speaking of mp.tazz@gmail
How many people click on google ads ?
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The owners of CarbonCopyPRO are on a constant mission to provide the best internet marketing education possible to its members. New blood is continually sought out to provide expertise on all important aspects of running an online business. Listed below are four CarbonCopyPRO experts who provide live bi-weekly training on three key areas of online business.
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I’ve spoken to and dealt with a few former franchise owners… none of whom had anything particularly positive to say about franchising. In particular, I’ve discussed the subject extensively with my current personal mentor (one of the current top internet marketers in the world). This is a guy who lost two franchise stores and went USD $500 000 into debt soon after the recession began. The following article will dicuss some of the major cons involved with franchising.
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By:
mattmossopl
Business>
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Oct 06, 2009
The Benefits of Online Business
While traditional brick and mortar businesses can be lucrative, there are simpler options out there. Whether you’re looking to start your own small business, or whether you’re looking to buy into a franchise, home-based online businesses can be incredibly lucrative investments and have virtually none of the hassle involved with brick and mortar businesses. Read the following article for further detail.
By:
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Business>
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Oct 06, 2009
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Matt Mossop is a professional internet marketer and successful home-based business owner. Need Google AdWords Help? Check out Matt?s Popular Blog to see how he can provide you with your own lucrative niche-targeted Google AdWords campaigns => MossopBlog.com
Search Engines, SEO and Ethics – The Need For Disclosure – Part 1
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Home Page > Internet > SEO > Search Engines, SEO and Ethics – The Need For Disclosure – Part 1
Search Engines, SEO and Ethics – The Need For Disclosure – Part 1
Posted: Sep 24, 2010 |Comments: 0
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Overview of SEO and Ethics
New Information technologies have had a dramatic impact on the methods people use to seek information. The internet has made people less dependent on traditional information seeking practices. Instead of seeking books or using the library information seekers are now more dependent on the internet and search engines to meet their information needs.
Since information on the internet remains relatively unfiltered, compared to traditional information seeking methods, internet users run the risk of finding and using unreliable information. Previously, traditional methods would provide filtered and mostly accurate information to users. People have to be wary of the information they retrieve because the average person does not understand the inner working of the technology involved with internet search functions such as Google, Yahoo, or Bing.
Search Engine Optimization (SEO) is an example of one of these technologies. SEO is a technical field within the realm of the internet that is concerned with improving the volume and quality of traffic for websites from search engines via search results. There are many techniques that can be employed in SEO strategies to get websites indexed and ranked. The strategies can be broken down into two categories; black hat SEO and White hat SEO.
While White hat SEO attempts to strictly follow search engine guidelines to get indexed, black hat SEO does not strictly follow these guidelines and because of this, is considered ‘unethical’ in many circles. In an attempt to legitimize the industry, the majority of white hat SEO’s have developed codes of ethics to distinguish themselves from the firms that use so-called unethical techniques and practices.
This eight article series is two-fold. First, it will examine the exclusive nature of search engine and SEO technology, and second, it will examine the legitimacy of the SEO codes of ethics that have been developed. To situate this argument within the context of current internet usage, the impact and effect of search engines on society will be examined as well.
The works of Lucas Introna and Philip Brey, specifically the tool view of technology (Introna) and disclosive ethics (Introna and Brey) will used as the theoretical framework to examine these technologies. These works will serve as the basis to situate SEO and search engines in an ethical context in order to determine whether SEO codes of ethics are legitimate or simply another technique used by SEO firms to appear legitimate, differentiate themselves from others, and use it as a marketing tool to sell their services.
The second part of this article series will examine the ethics debate within the SEO industry. Both sides of the equation (black and white hat) will be weighed to determine whether or not there is ethics in SEO or whether it is a technical matter only. Also to be examined will be the quest for legitimacy by SEO practitioners and an examination of the disclosive nature of the technology involved with SEO and its effects on search engines. The ethical codes of SEO firms will serve as a sample to examine the legitimacy of codes of ethics within the SEO industry.
This article series will identify a greater need to examine the ethics of SEO because of the restrictive nature of the technology and practices by SEO firms. There is a need to make internet users and website owners aware of the business practices and the technology involved with SEO and search engines. The work here has uncovered the lack of ethics claimed by white hat SEO firms and has set up a framework for further research into the closed technology of SEO and search engines via a disclosive ethics approach. There is also a need for further examination of SEO and search engines because internet users risk becoming more and more disconnected from the technological processes used to retrieve the information they seek if they are not informed of the technological processes involved with seeking information on the internet.
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About the Author:
Nolan is an experienced freelance writer and research analyst with experience in sales, marketing, merchandising, documentation, business development, social media, and information management. He has a Bachelors Degree in Media, Information, & and Technolculture, and a Masters Degree in Library and Information Science from the University of Western Ontario.
For more great information on Search Engine Optimization , visit nolanwilsonfreelance.com.
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Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
Nolan is an experienced freelance writer and research analyst with experience in sales, marketing, merchandising, documentation, business development, social media, and information management. He has a Bachelors Degree in Media, Information, & and Technolculture, and a Masters Degree in Library and Information Science from the University of Western Ontario.
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