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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)

Review
There is no better book when you want to learn the economics of reaching the people who count, as opposed to counting the people you reach.He’s been there, done that, and got the T-shirt. Now he’s written the book and all you have to do is read it…. If you’re in business…and seeking to maximise your share of your customer’s wallet, this book is priceless. Buy this book and become accountable.…an excellent foundation for anyone looking for a reliable, practical method
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March 2010
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