The Rich Affiliate

Posts Tagged ‘Chicago’

Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page. For more information on speaking at SES Chicago, please visit: www.seschicago.com

Lisa Buyer, The Buyer Group, interviews Bob Tripathi, Sears Holdings, at SES Chicago 2010 on the subject of bringing seo in-house. Bob discusses how he manages his own seo team, which consists of 10 individuals. Bob says the first crucial step that all organizations must get right is how to correctly implement the matching of their organizational structure to their seo team design. Because of the blending of search and social, Bob says companies must integrate into their website the opportunity for customers to comment; this includes the creation of a blog and the integration of Twitter. Bob cites the example of Zappos which allows employees to tweet about Zappos products and all of their tweets get archived into the Twitter platform. For Bob, this dovetails into the idea of always thinking about how to bring content onto your own website, while integrating the latest sharing or social media platforms. Integrating external social media platforms into your website also enables the procuring of referring links as well. For more information about Sears Holdings, please visit: http:/www.searshc.com For more information on speaking at SES, please visit: www.seschicago.com

Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface. SearchManager offers a free a 30 day trial of its software and more can be found by visiting www.searchmanager.com To learn more about exhibiting at SES Chicago, please visit www.searchenginestrategies.com

Byron Gordon, SEO-PR, interviews Avinash Kaushik, Analytics Evangelist, author, and keynoter at SES Chicago 2010. Avinash describes his love for using tag clouds to help visualize tons of keywords and cites the example of the LDS (mormon) Church, which features great diversity in its keyword terms to attract a great deal of Web traffic. LDS church ranks in the top 3 on Google for the term ‘church.’ Avinash says search marketers can learn a lot from the seo work done by the LDS church to its website. Next, Avinash talks about the overemphasis companies place on the head of search rather than the tail. Companies spend too much time fixated on just 10 terms instead of on the magic that long-tail keyword terms provide. To use advanced visualization techniques can help companies bring all of the necessary data on a single page and give them success in identifying those keyword terms that will boost their SEO. Finally, Avinash stresses how companies need to move away from the traditional model of revenue and conversion rates and judge SEO in terms of the economic value it provides. Economic value is quantifying what value was added to the business for every job the site is trying to do. For more information about Avinash, please visit his blog: www.kaushik.net To learn more about speaking at SES, please visit www.searchenginestrategies.com

Andrew Goodman, Principal of Page Zero Media, talks about the updates he made to his book ‘Winning Results with Google Adwords’. Quality score and Google algorithms are updated in his new book. And. . .