Posts Tagged ‘Battle’
so…Aaron Goldman, well known internet marketer and CMO of Kenshoo created a rap name, the PPC MC, and challenged me to a rap battle…PPC vs. SEO. I tried to tell him that wasn’t in his best interest and that he can’t limit me to SEO when I do PPC, Social, Design, etc… He released a video going at me and this video is my response…lyrics below first things first let me put you in the know I do internet marketing not just SEO thats the name I use when I choose to spit these lyrics now turn ya speakers up cause I want you to hear this I’m only doing this once so you can bow out gracefully if I do it again, next time you gotta pay for me, The SEO Rapper has climbed into the ring sit back, take notes let me share a couple things if you the MC that means I’m the king I was doing pay per click b4 microsoft started bing I know you get a faster return financially I know about inserting keywords dynamically about ad groups and keyphrase investing budgeting, geo targeting, a and b testing you want to battle me Aaron Goldman you must be on drugs, Lohan I did this without writing, no hands I put you in my junk mail, postman ha, won’t bring seo into the picture you know I got it mastered don’t get it twisted good luck with what you doing, I hope it pays but I don’t think you gonna make it, Google wave trying to find me to battle, don’t go there easy to find where I check-in, four square I’m on the first page, call me wikipedia ppc, seo and social media re-marketing too, I do it …
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Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page. For more information on speaking at SES Chicago, please visit: www.seschicago.com
A versus match between microsofts bing and googles google search engine . Both offer great ways to surf the web but this video will help you to decide which one to use.
