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www.theopenalgorithm.com After the search engine wars in which Google and Bing traded off the number of factors their search engine had, the public was left confused. This video aims to answer the question of how many factors the search engine’s algorithms really have.


optimizationtutor.com Jack: Did you hear about the new Google ranking change? It’s caused more problems than the Stock Market crashing! Joe: Its totally insane how much power one small group of people have over the livelihood of so many people. I am so depressed! I thought my 10 thousand auto blogs were going to pay off. Jack: Content is supposed to be king but my 5000 pages of awesome content got penalized for some stupid reason. I was thinking of filing an antitrust lawsuit on behalf of all webmasters. Joe: I am so mad! I can’t believe my dreams have been shattered by some stupid Google executive. They are so greedy and don’t share the love with guys like us. Jack: Yeah they are just doing it to force people into their pay per click campaigns. They called us and sent us an email asking if they could manage a campaign for us themselves. Joe: They canceled my pay per click account and said they don’t want my money! Maybe they are being paid off by big brands to kill little guys like us. Jack: I was thinking that I should buy some automated spamming software because the sites ranking now are pure spammers. Maybe my 5000 pages just don’t have enough links to them. Joe: Yeah Google makes little guys into spammers because we can’t compete against big brands that buy millions of links. I thought producing content was going to make us better! Jack: Ha Ha You are hilarious. Have you heard that Google bought Beat That Quote dot com for like 50 million bucks! I looked at their

What are Google’s New Algorithm Changes?


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Home Page > Internet > SEO > What are Google’s New Algorithm Changes?

What are Google’s New Algorithm Changes?

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Posted: Mar 08, 2011 |Comments: 0
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Do not be too alarmed if your website(s) have lost a bit of rank due to Google’s most recent algorithm changes. This is natural and Google stated it affected about 12% of search engine results.

Now on the other hand I would be quite worried if your website has dropped off the rankings completely, as in you’ve gone to page ten and beyond and it’s just not there! This would mean that you are probably aware that you have used a lot of “blackhat methods” to increase rankings through shady backlinks and more. Possibly your running an autoblog or scrape scripts that are pulling duplicate or near duplicate content from similar websites and Google has punished you for doing that. This new change in Google’s algorithm is focused on increasing the weight of quality UNIQUE content.

Changes in Google’s Algorithm:

* More weight toward UNIQUE content
* Increase weight for backlinks coming from Social or Web 2.0 sites
* Decrease weight of backlinks in general
* Lower weight of backlinks that are non-relevant to the site’s material/category/market
* Penalize sites that have used “blackhat” backlinking methods

Now what do we mean “penalize blackhat backlinking methods”?

* Google is adding up the non-relavant links, such as those from profile, blog comments, directories, etc
* If it isn’t relevant or “natural”, your going to lose the amount of weight for that link
* If you have many links of this nature, your site is going to be penalized
* They want to see a diversity of anchor text on backlinks also
* Duplicate content penalties are the highest ever, get it OFF your site and reformat your content/titles/tags immediately

What does this mean for the future?

* Xrumer/Scrapebox/etc are still useful tools IF they are used with relevant/industry specific sites
* DO NOT go blasting thousands of links quickly
* Focus on natural and relevant link building, it WILL pay off
* Content, Content, CONTENT

So let’s get re-focused on building our websites for the long term with quality information for our viewers. Starting with on-page search engine optimization, then quality link exchanging or content writing, article marketing, and intelligent social media distribution.  It’s not going to be terribly easy, but it will still reward you.  Google is focusing on content, but still gives weight to many of the SEO task that webmasters do everyday.  So keep plucking away at the backlinks and such just make sure you have quality AND unique content to back up those efforts on your website.

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Article Tags:
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