The Rich Affiliate

In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

1. Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions?
2. Find out if your provider has any hands on experience in optimizing Google AdWords accounts?
3. For how long has your provider been optimizing Google AdWords accounts?
4. Has your provider hired any staff from Google?
5. How will they go about optimizing the Google AdWords account?
6. Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

The choice is now in your hands!

The first step in the preparation process is to have your initial website properly prepared. Please pay attention to the word “properly.” Google has very definite guidelines for websites so reviewing their Terms of Service is crucial to being accepted into the program. If your website does not fall within their established guidelines it will be unceremoniously rejected.

Look specifically for Google’s Program Policies. One item of importance is that Google only accepts completed websites. You are not allowed to have any pages “Under Construction.” Furthermore, check all your links and graphics making sure that all hyperlinks and source links are functioning as they should. Broken links can be a cause for rejecting your website.

Google also has a set of Quality Guidelines to which you must adhere in order to gain an approval. The Quality Guidelines and Program Policies lay forth exactly what is expected regarding your website’s content and other qualifications for membership into Google AdSense. All of these are easily accessible on the Google AdSense website. Granted not many people enjoy reading anyone’s terms of service and policies, but in the case of AdSense it is a necessity.

Second, you need to decide whether you’re signing up as an individual or business. The revenue you generate is taxable and you are advised to seek the counsel of an accountant in making this decision. Google asks whether you are registering as an individual or business.

Third, you need to open a checking account. In the application process Google will ask for information on where they can send your commission checks. It is advised that once you have your AdSense account setup that you switch to automatic deposit.

Once you have taken these three steps you are ready to make your request for a Google AdSense account. One mistake that so many aspiring AdSense publishers make is that they do not read the Terms of Service. Google is very specific about the requirements and they are very diligent in seeing that they are obeyed. If you’re sloppy in the application process and after, you’re experience with AdSense will be very unfulfilling. Don’t miss out on an opportunity to generate income because of laziness or a nonchalant attitude.

Your approval is based only on the initial website submission. After you are approved you can submit as many websites as you like on a variety of topics. This does not mean that you can publish websites contrary to Google’s Terms and Service, but you are given a little more latitude in publishing your websites.

Maybe you don’t have a website but you wish to have an account. If this is the case Google allows you to sign up for a free blog at the company owned website http://blogger.com, allowing you to use this for your website submission. For an easy approval it is suggested that you take this route. Once you are approved then you can begin submitting your other websites.

Don’t spend a lot of money on web hosting services, as there are some great deals on the Internet. A recommended hosting company is Equus Hosting. As part of a good AdSense strategy you want to have a great number of websites. Equus Hosting has a plan that allows you to have unlimited sites for one very low monthly price. In addition, they offer over 50 additional products and have 24/7 customer support.

A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.

Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.

Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.