It looks as though the Yahoo-Microsoft transition is starting to become reality. The companies announced last week that Microsoft’s Bing was powering Yahoo’s organic search results in the US and Canada. Earlier this week, the companies also gave advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads. As this transition begins to unfold, we can start to see what some of the changes will be and how they might impact the future of search.
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