Your Opportunities tab may show ideas for changing your keyword cost-per-click (CPC) bids. Ideas are for increased bids (to help capture more clicks) and decreased bids (to help lower your costs). While we don’t know enough about your advertising goals to make specific bid recommendations, we try to identify which of your keywords seem to be good candidates for bid changes. Use the ideas to help inform your bidding decisions.


How do I see the map and click to see pee?