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Should i make a new landing page when i start my AdWord campaign so i will know which visitor is from Adwords? This is the way to analyse the visitors from Adwords campaign ?

3 Responses to “How can track and analyse the visitors from AdWords?”

  • Show Me Another says:

    Use Analytics

  • Angel says:

    Hello there :)

    First of all you should have a landing page in order to be able to get a better quality score on adwords and lower your costs.

    If you have your google analytics and adwords on the same google account, you can go to your analytics account and edit it. Select that you want to see aggregated data from your adwords account and then it will show you how many people came to your site from adwords and then what they did in your site.

    If you have any more questions please do contact my from my blog’s contact form.

    Hope I did my best to help you get on the right track and get many more visitors at your site!
    To your success,
    Angel

  • Pascal says:

    Adina,

    === Tracking and Analyzing Users’ Behavior ===

    The best way to do this is to link both Google Adwords and Analytics accounts together allowing data sharing between them (see video+article from Google below on how to do this).

    Then you can import and contemplate Analytics data into Adwords, and vice versa.

    === Creation of Landing Pages ===

    While it’s not mandatory to create one when you set up a campaign (a link to any page may do the job), I **strongly** recommend you to do so as a best practive because anyone will tell you that there no better way to optimize the money spent than presenting them a landing page with a well-crafted call-to-action (CTA)—e.g., register, download (see link below for improving the quality of your landing pages).

    So the purpose of creating a landing page is not for tracking visitors but maximizing your return on investment (ROI) by converting as many anonymous visitors into valuable customers or monetizable leads.

    Furthermore, Google takes into account the quality—i.e., relevance—of the page to determine the price they’d like you to pay for a click—they’re picky ;-)

    —Pascal, Power User of Google Adwords and Analytics since their inception respectively in 2004 and 2006.

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