Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can’t count on the consultants you are working with, to tell you which methods will work be…
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If you own a website or you’re an online marketing manager for a website, this is a must read book. It’s loaded with effective tips and strategies for any website. I was able to implement some of the strategies the same day I started to read the book.
I am not a fan of reading long winded books packed full of technical jargon and industry acronyms. This book was an easy read and managed to put things into layman’s terms. You will quickly get a handful of useful information you can put to use right away.