Review
…this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered… — The Search Engine Marketing Weblog, May 10, 2005
Youve got products. Youve got a website. Youre ready to do business online. Now, how do you attract new customers? You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the …
Buy Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines at Amazon
Posted in Uncategorized | 
Tags: Attracting, Cost, Customers, Engine, Engines, Google, Handbook, Marketing, Payperclick, Search, Strategies, using, Yahoo
In the Internet Marketing world, things evolve all the time. Search Engines change their algorithms and criteria and users must adapt if they don’t want to get their sites to sink in a sea of millions of other web destinations. Therefore, it pays to be informed about the latest trends and options available to make the most of this dynamic world. Boris Mordkovich presents a book that takes the spot as the most comprehensive and informative book on the topic of paid web advertising campaigns from the classic by Catherine Seda, “Search Engine Advertising”. Though that book is even referenced by Mr. Mordkovich as a recommended reading (indeed it’s very good), the insights, stats and recommendations provided in “Pay-per-click Search Engine Marketing Handbook” are more current and also cater to an audience with more limited pockets, to allow them to make the most of their marketing budgets. An example of this is the chapter he devotes to the very critical issue of click-fraud, its detection and combat.
As an online marketer with more than four years of experience in the area, I highly recommend this book.
I am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you’ll be very glad you did.
Excellent resource for anyone who wants to get started with PPC advertising. This book is easy to read and well structured. The reader is taken on a trip through all necessary aspects of a PPC advertising campaign. I already had some experience with PPC advertising when I got the book and many of my own experiences matched what I read in this book. For the experienced PPC Advertiser this book might not be enough, but for anyone starting out this is a great resource.